PROCESO DE LA COMUNICACIÒN
Before taking about organizational communication, we need to know the real
communication process. The communication process is relatively simple and is
divided into three basic components: a sender, a channel, and a receiver. The sender will initiate the communication
process by developing an idea into a message, also known as encoding. The sender will then
transmit the message through a channel,
or a method of delivery. The message moves through the channel to a receiver, who completes the
communication process by interpreting and assigning meaning to the message,
also known as decoding.
Now, since most communication exchanges involve a continued dialogue between
senders and receivers, a feedback loop was added to the communication process.
Since communication is rarely a one-way exchange of information, a feedback
loop was added to ensure a message is properly received, interpreted, and
understood by the other party. An understanding is
achieved when both the sender and receiver agree on the shared meaning of a
message. There are many reasons why a message fails to generate a shared
understanding or meaning. Noise is
defined as any interference that causes a disruption between the sender and
receiver in the communication process. Types of noise include psychological refers to things that
are going on in your head as you engage in the communication process, physical is that first type of noise I
talked about a minute ago; they are those physical sounds that make it
difficult to hear someone's message, physiological refers to anything that prevents us from giving our
full attention, or semantic noise occurs
when you have a hard time understanding the words, language, or grammatical
structure of a message. This is common when two people from different cultures
are communicating.
Nowadays, there are two different perspectives in terms of organizational
communication. First of all, the communication that happens within organization
that is communication activity as for example: write emails, having meetings,
teleconference, and videoconferences and so on. This is the most conventional
approach. This is like a container where communication is the shaped by the
structure of the organization, taking a hierarchy where people view the
information as communication through the container of the organization. It is
important to clarify that if organizations don’t communicate right information
to the right people to the right times with right ways, it will be critical for
the future of it, without forgetting that different people interpret the exact same
message very differently. For that reason, what you say is often much less
important than how you say it, because communicate is more things that
transmitting information and communication problems is one of the main
difficulties for more organizations. As a consequence, the most sophisticated
communication technologies a organization have, more communication problems it
will present. For that reason, in contrast with the first approach, there is a
sophisticated approach which is organization as a communication, it means, that
it is not only transfer information , not only the process of sending and
receiving , but also, to continue with the process explain before; creating and
negotiating the meaning and interpretations that the message has. This approach
takes into account the real meaning of organizations which is composed by human
beings which have feelings and emotions.
As a conclusion, organizations are communicative; it
means although we need communication within … only giving directions, we also
need interactions, decisions, messages, interpretations, symbols, images,
agreements, contracts, relationships and so forth. The communication is through
the human interaction, that`s why if we only take the first perspective, we are
going to lose different options for our organization, we are not going to be
deeper and to understand the process of exchange information and to see the
social reality. It is based on a constitutive view of communication which
enables us to question and investigate key organizational realities, not just
accept them as given. It is not simple, but it is useful for the actual
organizations.
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